With new capital raised and consistently increasing clientele and supplier network, Zetwerk needed to reinvent their image with a whole new website to accommodate their rapid growth. The goal—manufacturing like nothing before on a scale like never before. A mantra of theirs which they wanted resonated throughout their website. Having a single website appeal to a tier-3 city manufacturer as well as international clients was tricky. Most of our time was spent in creating an astute organisation of information during prototyping. We tested repeatedly so that the product design invoked both interest and engagement from potential suppliers and clients.