Everything we do
is by design


It is about the people after all and so talking to people and understanding them takes precedence with us.

Client interview

Apart from the brief, we get our client’s take on the project and through a series of dialogues, determine the goal and the heading towards it.

Market research

An objective look at the industry in question and, importantly, at competitors gives us the insights to pave our train of thought.

User interview

User behaviour observation, including their interactions with our in-depth use cases, coupled with our interactive discussions with them, drive the strategy towards our design.

Persona creation

We infer personas from the information we collect and conjure up how they look, how they live, what they like, their personality, and what they’d expect from the product.


We put the information collected to use so an outline is clear and a functional, interactive experience structure is defined, with user satisfaction guiding us throughout.

Information Architecture

We map the user journey and, to put it plainly, create a blueprint of the best user experience along with a proper content flow in place.


We give you a look into our idea with a pen and paper sketch detailing how we intend on guiding the user from start to finish.


The structure manifests into pages, and we establish a functional foundation to the design, minus the experiential aspects of it.

Interaction Design

Keeping User Delight in mind, we define the transitions and nuanced elements that make the interaction with the design interesting.


Now we add some colour aka aesthetics to all that black and white and purely technical design to make it in-tune with the brand and intended experience.

Mood Board

Through a detailed stylistic guide, we look to invoke the right emotional response from users at various stages of their journey.

Visual Design

An effective website needn’t always be attractive. Keeping this in mind, we add visual elements to offer the correct user experience aligned with the respective business intent at each stage.

Usability Testing

We test to validate the entire design with an open mind, sometimes leading us back to the drawing board to rethink the architecture. We prioritise clarity in the user’s journey above all else.


Our multi-platform strategy towards optimum user experience, the kind we like, renders us proficient at web and app development, allowing for technology-first targeting of your consumers.


In-house and controlled-group user testing is a parallel process for us during development that makes our iterations many before the first demo reaches you.


The deployment comes only after we’ve vetted through all the kinks along with you, accommodating last-minute additions here and there until we are all convinced with the output—while keeping timelines in mind, of course.

Our blog

Read our musings about the design industry, updates about us, and more.