The fruit of
soilless agriculture

To truly eat healthily, we need to rethink the way we cultivate our produce.
To do just that, Landcraft Agro has been pioneering agriculture—minus the soil. Their eco-friendly and highly sustainable, aquaponics-based cultivation ensures all their produce is non-GMO and 100% organic. To help them present their innovative approach to consumers, we created their website.

Services

  • UX/UI design
  • Research
  • Development

Landcraft Agro

We were tasked on a sheer revamp to this mobile app. We designed the app which was easy to use. The UI is organized to be clear and concise. We focused on ensuring that.Emphasising that the brand cultivated all its produce, we decided to maintain a theme of wholesomeness and goodness throughout the website, with a consistent style of imagery coupled with brightly-coloured illustrations. Through user research, we learned that the Indian consumer was sceptical of aquaculture. The goal of the website was, therefore, to simplify the information presented through design. We intended on depicting the process of cultivation in an uncomplicated manner to build user trust towards the brand. Presenting this new concept in a relatable look was our aim.