Go Plenish
We had the most fun designing this project, given its varied features. Since the user interactions are different, owing to the multi-utility nature of the application, we concentrated on perfecting the information flow so that users remain informed throughout.
A major challenge was to maintain seamlessness in the user journey as they moved from socialising with their groups to making to-buy lists to scanning for offers at local stores. We had to be strategic with the micro-interactions ensuring that the user experience is not too distinct because the underlying objective was functional utility.
