Taxi on two wheels

Rapido

We needed to establish excitement but in a clear and precise manner since Rapido was looking to penetrate the market with its innovative solution. In the age of cabs at the touch of a button, we decided to project bikes as the new way to commute within the city, given that it is faster and considerably cheaper. To reiterate a bike as the new symbol of commuting, we created a minimalist logo of a bike. For the brand colour, we chose the easily recognisable yellow-based palette, also to represent happiness because cheap and quick navigation around the city can’t mean anything else other than sheer commuter happiness