Butterly delicious
baked goods

Butterly

We wButterly stands for good experiences and the delight of food. We wanted to offer the logo an airy and fleeting nature, and also depict the cafe as a place for people to come together. With these in mind, we'd zeroed in on the final design which depicts a weaving of delicate lines with the brand name in a similar warm-toned, italicised typeface, below. muted yellow palette was our first choice as yellow induces a sense of happiness and wellbeing, both complements of food and community. The social media posts launching the brand, packaging, and other marketing collaterals were