Driving technology
into logistics

BlackBuck

To visualise BlackBuck as the disruptor of the industry that it is, on-ground research of the logistics industry was integral. "Technology-laced truck service providers" was the bold statement we had to make and so our imagery and colours were chosen to be bolder. Iconography and micro-interactions were strategically used to impart information in an off-beat manner and keep users engaged as they navigated the website. A design that is simple enough to be used by technology-illiterate truckers, and yet sophisticated enough for international shipping companies, was the challenge.